Estalia
Introduction
At Creative Nomad Agency, we leverage innovative social media strategies to transform our clients’ digital footprints. Our recent project with Estalia.ch focuses on catapulting their new lash serum into the market with rapid awareness and high sales volume through targeted social media campaigns.
Objective
The primary aim is to achieve swift product recognition and substantial direct sales for Estalia.ch’s new lash serum. The campaign targets a robust entry in the market with a strategic push for immediate consumer engagement and conversion.
Strategy
Our strategy encompasses aggressive marketing on TikTok and Instagram, utilizing both platforms’ strengths to reach the target demographic efficiently:
- Content Creation: Crafting and scheduling over 15 unique posts per month along with some engaging Instagram Reels to continuously attract and engage users.
- Paid Advertising: Dynamic ad spend strategy, starting with a significant initial investment with plans to scale based on real-time performance analytics and sales conversion.
Execution
- Target Audience: Tailored content for young, German-speaking women predominantly from Switzerland and Germany, emphasizing natural beauty and confidence.
- Brand Messaging: Estalia.ch stands for quality, sustainability, and customer satisfaction, and these themes are interwoven through all communications to enhance brand identity and connect emotionally with the audience.
Results (Expected)
We anticipate this approach will quickly elevate brand recognition and drive sales, making Estalia.ch’s lash serum a well-known product across target markets. The flexibility in ad spend based on performance allows us to maximize return on investment while adapting to market responses.
Visit Client
Explore more about Estalia.ch and their innovative products on their official website.
PROJECT DETAILS
CLIENT
Estalia
DATE
17 February, 2024
CATEGORY
Social Media Marketing & Sales Conversion